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FINANCIAL SERVICES | Staff Reporter, Hong Kong
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Sun Life Hong Kong appoints Fabien Jeudy as CEO

Three new senior leaders have also been announced.

Sun Life Hong Kong (‘SLHK’) Board of Directors has appointed Fabien Jeudy as its new Chief Executive Officer, according to a company release. In this role, Jeudy will be responsible for overseeing and growing SLHK’s operations which include life & health insurance, wealth management and an award winning pensions business. His appointment is with immediate effect.

“Jeudy’s appointment comes at a pivotal time as 2017 marks SLHK’s 125th Anniversary for delivering award winning products and services to the Hong Kong market,” said Kevin Strain, President, Sun Life Financial Asia. He added, “Hong Kong is a critical part of our growth strategy in Asia and I am confident that with his background, expertise and enthusiasm, Jeudy will continue with our great legacy.”

Jeudy has over 27 years of experience across Sun Life’s businesses in Hong Kong, Canada, the United States, Indonesia, the Philippines, India and Vietnam. Most recently, he was the Regional Chief Operating Officer for Sun Life Financial where he provided business oversight for a number of the company’s functional areas and product development across its operations in Asia.

Jeudy holds a Bachelor of Mathematics in Actuarial Science and is a Fellow of the Society of Actuaries, the Canadian Institute of Actuaries, the Institute of Actuaries of India and the Actuarial Society of Hong Kong.

In addition, SLHK has made the following senior leadership appointments all of which are effective immediately:

Belinda Au has been appointed General Manager, Distribution and Marketing, Sun Life Hong Kong. In this role, Au will be responsible for: overseeing the distribution of SLHK’s products across all distribution channels; leading its Most Respected Advisor (MRA) strategy; managing SLHK’s digital transformation; and overseeing all marketing activities.

Prior to this appointment, Au had been SLHK’s Chief Distribution Officer since April 2015 where she was responsible for overseeing all sales channels, including agency and financial intermediaries.

Au has a wealth of insurance and management experience having been in the industry for over 25 years. Her experience has included: front line and back office management responsibilities covering agency, bancassurance, direct sales, marketing, operations and customer relationship management. Prior to joining SLHK, she held regional distribution roles for two global leading international insurers.

Au holds a Bachelor of Science in Actuarial Science and Applied Mathematics from the University of Toronto, Canada, and a Master in Business Administration from the University of Hull, U.K.

Belinda Luk has been appointed General Manager, Wealth and Pensions, Sun Life Hong Kong. In this role, Luk will oversee the Pensions portfolio and explore strategic partnerships to expand SLHK’s distribution network and further accelerate its strong growth in the Hong Kong retirement market. She will be accountable for strengthening SLHK’s wealth management capabilities and expand its wealth management portfolio to help grow the retirement savings of clients.

Previously, Luk had been in the position of Senior Vice president, Pension and Group business since August 2008. In this role, she was responsible for the development and delivery of the short and long term business goals for the Pensions and Group business of Sun Life Hong Kong.

With over 20 years of experience in the life insurance and MPF market, Luk has also held several senior roles in corporate communications, customer relations, sales and marketing management. Prior to joining the insurance and pension industry, Luk spent a number of years in the fields of advertising and communications.

Luk holds a Diploma in Communications from Hong Kong Baptist University, and completed the Ivey Consortium Executive Program. She is also a Fellow of the Life Office Management Association (LOMA).

Clement Lam has been appointed General Manager, Life and Health, Sun Life Hong Kong. Lam will build on Sun Life’s well established life operations platform and expand its health & accident portfolios.

Prior to this appointment, Lam held multiple leadership roles at Sun Life’s regional office and was most recently the Head of Telco and Fintech Solutions, Asia. Before taking on that position, Lam had been Sun Life’s Regional Chief Product Actuary since 2013 where he oversaw product development and pricing initiatives and successfully led all Product Actuarial responsibilities across Asia.

Lam holds a Bachelor of Mathematics in Honors Mathematics (Distinction) from the University of Waterloo. He is also a Fellow Member of the Canadian Institute of Actuaries (Canada) and Society of Actuaries (USA).
 

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