Lawrence Chia

Lawrence Chia is the Group Chairman and CEO of the Hong Kong-listed Pico Far East Holdings Limited (752.HK). Founded in Singapore in 1969, Pico is a global leader in total brand activation with a proven track record of more than five decades. Experience-led, digital-first thinking and capabilities matter more than ever in today’s fast-changing world. Pico merges experiential, communication and technological talent to create extraordinary experiences and powerful activations engineered for superior results, engaging target audiences everywhere. Pico’s uniqueness and strengths lie in the diversity of some 2,000 inspired professionals working in over 30 cities worldwide, backed by about 90,000 sq. m. of production facilities. In financial year 2021, Pico Far East Holdings Limited reported revenue of nearly US$521 million and a market capitalisation of nearly US$205 million.

Chia was educated in the United States, graduating from the University of Tennessee with a Bachelor of Science in Business Administration with highest honours. In 2006, he received the International Executive in Sport and Entertainment Award from the University of South Carolina in the United States. In 2016, Chia received the University of Tennessee Outstanding International Alumni Award.

Before assuming the Chairmanship of Pico Far East Holdings Limited, he was the Managing Director of the Pico Group of companies in Europe and North America, and was based in London for six years. With more than three decades of experience in the event marketing industry, Mr Chia embodies a forward-looking vision to continuously drive the growth of the company – particularly in the areas of business process innovation and digital transformation.

In 2022, the Pico Group won the Gold award for ‘B2B Agency of the Year’ and Silver for ‘Event Agency of the Year’ presented by Marketing Magazine in Hong Kong. The Group won ‘Company with Most Investment Value’ and ‘Best ESG’ awards at the China Financial Market Awards 2021.

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