Erica Pompen

 With business, communications consultancy and in-house marketing experience working across Asia,
Europe, Middle East and Africa, and the United States, Erica’s expertise lies in driving strategies for international campaigns and cross-cultural business management. She has advised executives, launched and repositioned brands—notably Barclays, Lytro, NXP, Philips, Rakuten SanDisk and Talent2—in different markets around the world. In Asia Pacific, she has led regional and local teams on both B2B and B2C campaigns, driving brand awareness, corporate thought leadership and consumer activation.