HKB Technology Excellence Awards 2023 Winner: American Express

Michelle Yuen, VP, Head of Product & Marketing, International Card Services Hong Kong at American Express, shares insights on how American Express achieved top recognition in the Digital – Financial Services category at the HKB Technology Excellence Awards.

Their innovative digital tools, including the Amex HK App, Amex Experiences App, and Amex Insurance e.Marketplace has greatly improved the digital experience for Cardmembers. The Amex HK App simplifies account management, offering features for daily finances and rewards, whilst the Amex Experiences App provides Cardmembers with tailored content and offers related to their Cards.

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