TELECOM & INTERNET | Staff Reporter, China

Meet MMA China Local Council’s new chairs

Mobile Marketing Association appointed Yanping Hu and TonyChen as co-chairs for its China Local Council.

In a release, the Mobile Marketing Association (MMA) announced that its China Local Council will be co-chaired by Yanping Hu, Founder and President of DCCI, and Tony Chen, Managing Director of Interaction, GroupM China. As Co-Chairs, they will guide and oversee the China Local Council and its industry initiatives.

The two were elected at the first China Local Council membership meeting in Shanghai on August 30, 2011. Representatives of forty leading organizations in the mobile marketing industry attended the meeting. These included Aegis Media, Coca-Cola, DCCI, Google, GroupM, Madhouse, InMobi, OMG, Renren, SOHU, Unilever, VivaKi and Yum.

“MMA’s China Local Council is poised to lead the implementation of standards for the mobile marketing and advertising ecosystem, leveraging global guidelines, best practices, measurement and metrics, analytics and so on, while educating and driving awareness through its initiatives. These encourage local companies to actively participate in building mobile as the next biggest media for advertising and marketing, in one of the world's most vibrant mobile economies,’ said Tony Chen.

“Mobile is most powerful when mobile advertising and marketing play an integral part in the marketing mix by enhancing other traditional and digital media. The China Local Council presents a great opportunity for us to rally as an industry, to increase adoption and engagement with both consumers and brands alike,” said Yanping Hu. “This unique medium offers true 360-degree marketing.”

The elected Co-Chairs will also be a part of the MMA Regional Leadership Committee, the collaborating body across the Asia Pacific region. They will work closely with the MMA’s Regional Board of Directors to determine the organisation’s strategy and priorities.

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