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MEDIA & MARKETING | Staff Reporter, Hong Kong

GroupM launches new marketing solution in Hong Kong

Brands can now partner with influencers to execute content-driven campaigns.

GroupM has announced the launch of its brand-safe influencer marketing solution INCA in Hong Kong as part of the group’s expansion in the Asia Pacific region.

Hong Kong brands are now able to partner with a network of influencers and publishers to plan, execute, and measure content-driven campaigns by leveraging INCA’s artificial intelligence-enabled technology.

"Advertisers are faced with the challenge of finding authentic and relevant content creators while ensuring cost-efficiency in their marketing campaigns. Our technology will help equip advertisers, not only in Hong Kong but globally, with data-driven tools that will connect them to genuine influencers and leading publishers in order to achieve their marketing objectives," GroupM head of programmatic Andy Chung said.

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