More News
CO-WRITTEN / PARTNER | Staff Reporter, Singapore
view(s)

Sanitarium Health and Wellbeing bags Asian Export Award for milk

Sanitarium’s So Good Regular Soy Milk contains protein and essential minerals and gives customers the added benefit of calcium and vitamin D in one glass.

Singapore Business Review and Hong Kong Business magazines acknowledged Asia's leading export companies and their trailblazing products and services in the recently concluded Asian Export Awards 2018.

On its inaugural year, the Asian Export Awards lauds exceptional products and services that have remarkably enhanced a company's business in the regional export scene.

This pinnacle event for Asia's best exporters is open to two divisions—the large corporate for big companies with group turnover of over $300 million and the local champion for small or medium-sized enterprises.

Sanitarium Health and Wellbeing clinched the Asian Export Award for milk under the large corporate category, thanks to its So Good Regular Soy Milk.

So Good Regular Soy Milk is a nutritious and delicious creamy milk made from soy. Because it is plant-based, it is naturally lactose and cholesterol-free. It is also low in saturated fat, sugars and sodium, and it is gluten free. The product contains protein, essential minerals, plus calcium and vitamin D in one glass.

Drinking soy milk gives a lot of benefits. It has less saturated fat than regular dairy milk, while having a similar level of protein.

So Good Regular Soy Milk uses identity-preserved soy protein. This means that every stage during the milk's production from seed to supermarket is controlled to maintain segregation and minimise the possibility of mixing identity preserved soybeans with any genetically modified soybeans.

To promote the product, the 100% Australian-owned company organised a So Good school sampling program for Thai children at kindergarten and primary schools in Bangkok.

The program features a short interactive play based on the teachings of Thailand's late King Rama IX, who has been the country's well-loved longest serving monarch. It stars an iconic Australian kangaroo and teaches Thai children about So Good Regular Soy Milk's high quality goodness.

The program reached about 32,000 children aged three to 10 and received superb feedback from these kids and their teachers. Each child received a 250ml So Good Regular Soy Milk and So Good pencil case to further support brand awareness after the program’s conclusion.

Sanitarium Health and Wellbeing wins The Asian Export Awards 2018 (Milk) from Charlton Media Group on Vimeo.

The Asian Export Awards 2018, co-presented by Singapore Business Review and Hong Kong Business magazines, was held on November 20 at the Conrad Centennial Singapore.

This year's nominations were judged by a panel consisting of Vikas Sharma, Corporate Finance Director at Deloitte Southeast Asia; Marc Philip, Senior Partner, South East Asia Operations Consulting Leader & Singapore Management at PricewaterhouseCoopers Consulting (Singapore) Pte Ltd; Kuntha Chelvanathan, Partner Supply Chain and Operations at Ernst & Young Advisory Pte. Ltd.; and Chong Cheng Yuan, Partner & Industry Lead, Industrial Manufacturing at RSM.

If you would like to join the 2019 awards and be awarded as one of the most outstanding exporters in Asia, please email eleonor@charltonmediamail.com.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.