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CO-WRITTEN / PARTNER | Staff Reporter, Singapore
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Century Pacific Food, Inc. brings home Asian Export Award for processed food

Century Tuna brand has established itself locally and internationally through advocating a healthy, fit and sexy lifestyle.

Singapore Business Review and Hong Kong Business magazines acknowledged Asia's leading export companies and their trailblazing products and services in the recently concluded Asian Export Awards 2018.

On its inaugural year, the Asian Export Awards lauds exceptional products and services that have remarkably enhanced a company's business in the regional export scene.
This pinnacle event for Asia's best exporters is open to two divisions—the large corporate for big companies with group turnover of over $300m and the local champion for small or medium-sized enterprises.

Century Pacific Food, Inc. took home the Asian Export Award for processed food under the large corporate category.

The Philippine-based food company has a dominant position in canned tuna with a market share of 83%, thanks to a combination of brands.

Their flagship Century Tuna brand has reached iconic status through advocating a healthy, fit and sexy lifestyle.

Meanwhile, its other well-known brand, 555 Tuna, holds a strong position next to their flagship product.

Its Argentina Corned Beef is also the country's top choice in the canned meat industry, bringing the company overall market leadership.

Due to its dominant share positions in the market, Century Pacific Food has set its sights on the World Market.

Using Century Tuna as the flagship product, the company follows a disciplined approach.

Since the brand is already rooted in the Philippine scene, it initially targets large Filipino communities abroad to establish a market base in each region. This is then leveraged to gradually expand the market to mainstream consumers in each country by joining food expos and calling on top accounts.

Century Tuna puts large tuna flakes in every can and gives customers a distinct savory flavor that will satisfy their palates. Because of these unique qualities in the company's canned tuna,
the product has gained acceptance from key markets in North America, Europe, across Asia Pacific as well as the Middle East, where it has become one of the top three supermarket brands. Additionally, it has also become a leader in China and Vietnam.

The expansive network of countries penetrated by Century Tuna provided the company a solid platform to roll out their other brands in canned meat, sardines and dairy.

However, regulatory restrictions prohibits the export of meat and milk products from the Philippines into North American, European and Australian markets. But these did not dampen the spirit of Century Pacific Food.

In spite of this, the firm continued marketing their brands in these key markets and through establishing manufacturing agreements with factories in the United States, Brazil the Netherlands and Australia, Century Pacific Food has built an encompassing supply chain network that manufactures products like Argentina corned beef, luncheon meat and hotdogs.

Due to its emergence in the international market, packaging for Century Tuna and Argentina canned meats have been translated into multiple languages, including Spanish, Italian, German, Dutch, Swedish, Hebrew, Arabic and Chinese to the cater to the growing number of loyal consumers worldwide.

At present, brands of Century Pacific Food Group are being sold and carried by top global retailers such as Walmart, Safeway, Carrefour, Metro and Giant.

It is present in as many as 60 countries across the globe—a proof that the company stands firm with its vision to nourish and delight everyone, everywhere, everyday.

Century Pacific Food Incorporated wins The Asian Export Awards 2018 (Processed Food)- Large Corporate from Charlton Media Group on Vimeo.

The Asian Export Awards 2018, co-presented by Singapore Business Review and Hong Kong Business magazines, was held on November 20 at the Conrad Centennial Singapore. 

This year's nominations were judged by a panel consisting of Vikas Sharma, Corporate Finance Director at Deloitte Southeast Asia; Marc Philip, Senior Partner, South East Asia Operations Consulting Leader & Singapore Management at PricewaterhouseCoopers Consulting (Singapore) Pte Ltd; Kuntha Chelvanathan, Partner Supply Chain and Operations at Ernst & Young Advisory Pte. Ltd.; and Chong Cheng Yuan, Partner & Industry Lead, Industrial Manufacturing at RSM.

If you would like to join the 2019 awards and be awarded as one of the most outstanding exporters in Asia, please email eleonor@charltonmediamail.com.
 

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