Life and Style
TRANSPORT & LOGISTICS | Staff Reporter, Hong Kong
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“Audi at home” premium mobility service debuts in Asia with Hong Kong as first market in the region

Following its successful launch in the USA, Audi at home is now officially available for the first time in Asia after its debut in March this year. In Hong Kong, residents of Dragons Range, one of the most exclusive addresses in Hong Kong, can now make flexible use of a fleet of selected Audi models. The mobility program will also be introduced into other local high-class real estate projects in the future. With this service, Audi is offering new ways to experience the brand with the four rings in one of the world’s most demanding automotive markets.

“Audi at home reflects the premium standard of our mobility services, which we are introducing into an increasing number of major cities,” says Dietmar Voggenreiter, Member of the Board of Management for Sales and Marketing at AUDI AG. “Hong Kong is the perfect location for introducing new mobility services. The city is a very attractive secondary residence and needs smart urban solutions. Hong Kong is also one of our focus markets for setting new digital trends. Our vision is to provide flexible and seamless access to premium mobility by integrating our Audi dealers, corporate customers and other hubs of mobility into our strategic work, aiming for a globally interconnected mobility offering.”

“Hong Kong’s mobility and vehicle usage has reached staggering levels. Audi at home is a direct response to the ever-changing demands and service mentality among Hong Kong consumers, allowing them to explore a new type of individual mobility and travel to where they want, when they want, in style,” says René Koneberg, Managing Director of Audi Hong Kong. “After months of preparation and trials, the program is now officially in operation. We are delighted to hear the positive feedback from our customers on how it benefits their travel with optimum efficiency and convenience.”

Audi at home combines high-class living with premium mobility and was first launched in November 2015 in San Francisco. Also in Hong Kong, the service specifically appeals to the high expectations customers attach to a premium brand and, at the same time, offers an intelligent answer to the unique conditions in the city: Parking space is extremely limited in the Asian metropolis; even private parking facilities can often be acquired only through a lottery system.

From now on, residents of the nearly 1,000-unit “Dragons Range” apartment complex can book their preferred Audi model by smartphone, spontaneously or by prior reservation. They are able to choose from a rich variety of models with the four rings, as the A3 Sportback e tron* plug-in hybrid and the luxurious full-size Q7 SUV. The automobiles are located inside the condominium and can be booked via smartphone through a dedicated website, complete with all-inclusive service at a concierge desk. Billing is convenient and based on the length of use, from one hour to seven days. Customers have no need to worry about any hassle – along with unlimited mileage and refueling, the Audi at home package includes insurance as well as premium servicing and maintenance of the cars.

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