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SHIPPING & MARINE | Staff Reporter, Hong Kong
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Charter the seas in Hong Kong’s best yachts

There is no denying that Hong Kong seas are best sailed in the ultimate manifestation of luxury in sea boats – the yacht. For more than 100 years, Jebsen has been the trusted partner of choice for businesses and people to succeed in Greater China. As the leading distributor and marketer of premium products, Jebsen continues to elevate Greater China lifestyles via a diversified portfolio of over 200 leading brands. Jebsen Marine is part of Jebsen’s Luxury Business Unit and was established in 2008 during Shanghai International Boat Show. Despite global economic fluctuations, the company is still achieving sustainable results. Its total revenue in 2012 was over HK$15 billion (about RMB12 billion), contributing to over EURO 2 billion in turnover for the family enterprise worldwide.

Jebsen Marine exclusively represents the world’s leading yacht manufacturers. To cater sailing enthusiasts, the company also markets and distributes established sailing yacht brands like Archambault and Hanse. Furthermore, Jebsen Marine also provides full yacht services. The service and after-sales team will look after the maintenance of the customers’ yachts, schedule services, refit projects, assist with berthing, insurance and ensure that yachting remains a pleasure for customers.

There are a number of challenges faced in the yachting business all over the world. In China alone, yachting is still rather uncommon due to infrastructure, licensing, import costs and other day-to-day issues that have yet to be fully ironed out. Jebsen plans to establish as many as eight new dealers in Beijing and along coastal cities within the next two to three years.

“We aim to open new, wholly owned offices in locations that are being developed as China’s national hubs for leisure boating. Apart from setting up our network, we also leverage the synergy that we have built between our different Business Units,” shares Lars Petersen, General Manager for Jebsen Marine. For instance, Jebsen Marine has held some joint marketing activities with Jebsen Motors at the Porsche showroom for the car owners. By introducing the yacht lifestyle to these prospects, the company hopes to cultivate interest amongst their existing luxury customers.

Jebsen Marine offers a wide range of sailing and motor yachts from the world's best yacht builders. Archambault is the name for sporty boats that are optimized for IRC and/or One Design racing. Benefiting from the latest manufacturing techniques, its range is designed for fast sailing that keeps the boats both powerful and efficient when sailing close to the wind. Since the 1970s, Archambault has been enjoying outstanding success thanks to its exceptional marine qualities. Born of one man's vision over 40 years ago, Fairline has the very same passion for excellence, cutting-edge technology and peerless craftsmanship that still runs through the company today.

This rare dedication to excellence has won an unusually high level of loyalty from customers and created a luxury brand that's now recognized and appreciated the world over. They build a line-up of world-class motor yachts that win many awards for their innovation and quality, but even more importantly, deliver matchless pleasure and enjoyment to their owners.

Hanse Yachts, on the other hand, is one of the fastest growing yacht shipyards in Europe. From the very beginning the concept of the shipyard was to offer technologically sophisticated yachts for private ownership with convenient handling and outstanding value of money. These yachts are the ideal performance cruisers for families who love ambitious sailing.

Jebsen Marine has established exclusive dealership networks with prestigious yachting brands. Besides the office in Hong Kong, Shanghai and the newly opened one in Nansha since Oct 12, 2013. Although the industry is still in its infancy and with sales starting to take off just a few years ago, the company is seeing a growing demand for luxury yachts and upmarket marinas across Greater China.

Having brokerage services as a full-fledged international yachting consultancy, Jebsen Marine does not just sell products, but offers a total solution. They also provide a full range of services, including consumer education, captain training, maintenance, and delivery. “We can fly to where the potential buyers are and service them on the spot.

When the customer is ready to make the purchase, he/she can fly to the shipyard to see the actual boat and meet with the designers and experts, and decide on the materials, special features, etc. But our relationships with clients don’t just end there — Jebsen Marine is renowned for high-quality after-sales support,” says Petersen.

China’s yacht market scale shows an obviously swelling trend. “We are seeing growing demand for luxury yachts and upmarket marinas across Greater China. We firmly believe that with the rapid development of the supporting facilities, the demand for premium yachts will take off in China. We are confident and commit to the China market in the coming future,” says Petersen.


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FAST FACTS
2013:
• Jebsen Marine presented the Fairline Targa 38 and newly designed Squadron 60 to the China market.
• The Fairline Targa 38 was sold for the first time during the Hong Kong Gold Coast Boat Show.
• Jebsen Marine renovated the office in Aberdeen Marina Tower as the Fairline Hong Kong Showroom.
• To facilitate the continuous expansion of Jebsen Marine, the office in Aberdeen of Hong Kong was expanded.
• In addition to the office at Hong Kong and Shanghai, Jebsen Marine’s third office was opened at Nansha Marina on 10 Oct 2013.
• Jebsen Marine has achieved a great accomplishment by selling more than 50 yachts including luxury yachts and sailing boats ever since the business starts.
 

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