More people prefer to start businesses online than start with brick-and-mortar.
Two in five or 44% of Hongkongers consider running a side business through e-commerce platforms, GoDaddy revealed.
According to its 2017 Gig Economy Survey, 60% prefer to start their side hustle online instead of by opening a physical brick and mortar store to save on costs incurred by having to pay rent.
About 39% of those surveyed in Hong Kong also prefer using social media to run their side hustle because it is easier to set up through these channels and enables them to reach a mass target audience.
A majority of 84% agreed that social media is convenient but less sustainable to run than online websites with the 42% of respondents finding it a hassle to manage both a website and a social media platform at the same time.
The survey also indicated that 23% of side hustle business owners in the territory feel that digital marketing is the hardest technology for them to use, followed by social media at 21%, e-commerce at 20%, SEO at 20%, and website building at 16%.
The firm also found that 66% and 65% of Hong Kong customers believe that security and credibility are equally important when shopping online. About 52% said word-of-mouth is also important, whilst 50% it is in the form of payment methods.
Both Facebook and online stores with official websites are popular platforms for Hong Kong customers to do their shopping on.
About 37% of Hongkongers have a part-time work or business alongside their full-time job. The main reasons that people start side hustling are to increase their personal wealth and to monetize their skills and resources.
Do you know more about this story? Contact us anonymously through this link.