Hong Kong socialite and fashion icon Marisa Zeman has launched Nude is Rude, a luxury collection of resort wear. Daughter of Lan Kwai Fong group’s Allan Zeman, the self-taught designer wanted to bring a modern edge to traditional resort wear and created her label to fill this gap in the market.

The collection features kaftans, dresses, jumpsuits and separates in exotic prints and luxurious fabrics in over thirty styles. The driving force of the collection was Zeman’s insistence on versatility: she saw the need for clothes that could bridge the divide between home and holiday and be worn from pool to party. Stylish and exclusive, the quality of the fabric and the drape of the clothing lend a simplicity and comfort to the clothing.

Debuted at an exclusive event at the Andara Resort in Phuket, Thailand, Nude is Rude is now available in Hong Kong at the Nude is Rude shop at No.7 Lan Kwai Fong, Central, which also carries other accessories brands.The collection is also available in Hong Kong at The Four Seasons Spa, The Hong Kong Country Club, Mirth, and niin. International stockists include The Andara Resort Boutiques in Phuket, Talia Sol in Tel Aviv. Online stockists are www.shoplatitude.com (NYC) and www.ignite-experience.com (HK) and soon www.nudeisrude.com (HK).