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MARKETS & INVESTING | Alpha Bierneza, Hong Kong
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En-trak gives businesses the tools for efficient energy management

The company’s initiatives benefit the environment as well.

En-trak is an award-winning real-time energy monitoring system designed and proven to help businesses. It aims to help clients optimise energy efficiency, reduce energy costs, and enhance their green efforts.

Vincent Chow, En-Trak’s founder , says they take a "hardware+software+consultancy” approach. “Most energy management systems are designed only for engineers, yet performance depends on the decisions and behaviours of many,” he says. “That’s why En-trak is designed for everyone — we make energy management simple.”

Chow is a Singaporean who has a bachelor’s degree in Civil Engineering (University of Salford) and a doctorate in Philosophy (Newcastle University). His business believes everyone can play a part to contribute positively to the environment, if only they are empowered with the right information and tools.

“That's why we take upon ourselves to design simple and beautiful solution to enable every occupant in any building and office to become an active contributor to drive behavioural changes, improve operational efficiency, and reduce energy wastage,” shares Chow.

En-trak’s journey started in 2008 under Evergreen Power Limited (EPL) exporting solar and wind power products to Africa, the Middle East, and Europe. Soon after, they began to do engineering and contracting works and undertook numerous notable projects for prestigious clients such as MTRC, China State Construction, and Housing Authority.

In 2011, Chow says, they introduced the “Solar for School” program when the HKSAR Government initiated the Environment and Conservation Fund (ECF) to encourage local schools to install solar panels on roofs. “However, we wanted to further engage the students together with the teachers around energy conservation," notes Chow.

Then in 2012, they developed their first real-time Energy Management System for School to inspire and engage students to understand when, where, and how they are using electricity in their school. This concept achieved instant success and was quickly adopted by hundreds of schools in Singapore, Hong Kong, and Macau.

“Emboldened by the positive market feedback, we further developed an enterprise version in 2013,” says Chow. This was awarded the Hong Kong Green Innovation Award. En-trak was formally incorporated in August 2013.

They are continuing their mission to build innovative solutions to create a more sustainable future including En-trak Paper Management System to encourage users to reduce paper wastage.

For future plans, En-trak recently launched its Smart Lighting product, a revolutionary, enterprise-grade lighting control solution designed to enable companies and building owners to automate, optimise, and reduce their lighting energy consumption.

“It unlocks the potential of your lights and brings it into the Internet of Things (IoT),” says Chow. He describes it as simple and cost-effective, with the En-trak Smart Lighting app in iOS and Android allowing a person to wirelessly control their office lighting via any web-connected devices.

En-trak also plans to expand its business beyond its Hong Kong and Singapore office to the APAC region.
 

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