The group is expanding globally, heading towards the 10th year.
To celebrate the 10th Anniversary, Suncity Group held a momentous event at Studio City Event Center, Macau - the “Suncity Group 10th Anniversary Night of Legends” on 22 February.
There were more than 10 impressive performances under the two main themes of the evening - Magical Prophecy and Cipher Enigma.
In addition to the exquisite stage design, the event gathered many Asian superstars including Jay Chou, Eason Chan, Andy Hui and Sammi Cheng, JJ Lin, Jane Zhang, CoCo Lee, Stefanie Sun, Ronghao Li, Karen Mok, Lu Chen. Thousands of guests were treated to a breath-taking performance on this unprecedented grand occasion.
Suncity Group opened the first Suncity VIP Club in the Macau StarWorld Hotel on 23 March 2007.
Adhering to the spirit of “Innovation with diversity, strive for success”, it strives to provide meticulous service to its valued customers. The Group subsequently opened more VIP Clubs in major five-star hotels and resorts across Macau. Last year, it even established its presence at the Parisian Macau, Wynn Palace and Studio City with resounding success.
In July 2013, Suncity Group became the first VIP Club to receive SGS Service Certification, marking the international standard of the services of Suncity Group. Today, 7 out of 26 Suncity VIP Clubs worldwide have already obtained the certification, turning over a new page for high-end luxury service of Suncity.
Suncity Group has also established a foothold across Asia, setting up VIP Clubs in Manila, Philippines, Seoul, Korea, and Melbourne, Australia. The Hoi An South Integrated Resort project, in which the Group invested US$4 billion has brought the Group international fame. Today, with its global presence, operating as far as away as London, United Kingdom, Las Vegas, United States, and Auckland, New Zealand, Suncity Group has genuinely become an international entertainment conglomerate.
Meanwhile, in order to promote diversification of the economy, Suncity Group has expanded into other non-gaming areas as well, providing a variety of entertainment services in different fields. The Group established Sun Entertainment Culture Limited in 2011, which actively invests in concerts, and film & TV productions. In the same year, the Group entered the catering industry, establishing Sun Food and Beverage Group Limited.
In 2012, Sun International Financial Group and Sun Century Group were set up to provide professional financial and real estate services. In 2014, the Group entered the luxury goods sector, introducing a new jewellery brand, SUNLUXE. Sun International Auction Limited was set up in the same year and has since become one of the best auction platforms. In 2016, the Group established Sun Travel, focusing on high-end global travel and entertainment services. The Group has begun its business and flourished in Macau, and it therefore actively promotes the city’s development.
Since 2011, the Group has taken part in many Macau events, such as sponsoring the Macau Road Sport Challenge of the 58th - 60th Macau Grand Prix and being the title sponsor of the 61st - 63rd Macau Grand Prix. This world-famous annual event has greatly enhanced the international image of Macau and attracted tourists from around the world, benefiting various industries, including the local travel and catering industries, facilitating the comprehensive development of the economy.
Mr. Alvin Chau, Chief Executive Officer and Director of Suncity Group said, “Since Suncity Group’s establishment in 2007, its roots have been in Macau. Thanks to the tremendous support from different sectors, the Group has been able to grow and flourish. In the future, Suncity Group is determined to develop its global travel and entertainment business, while at the same time introducing Macau as an international city where the East meets West to every corner of the world.”
Do you know more about this story? Contact us anonymously through this link.