Media & Marketing Commentaries

10 Aug 2017
BY Ewan Ross
The world of digital marketing never remains static.
23 Jan 2017
BY Lawrence Chia
If you run a B2B business in Hong Kong, these days your clients are making decisions about your offerings based on more than your price and specifications – they are evaluating your products or services in multiple dimensions.
27 Sep 2016
BY Lawrence Chia
Behind the bright facades of their shop windows, there is a darkening gloom enveloping Hong Kong retailers.
23 Aug 2016
BY Anthony McLachlan
Who could have imagined that in 2016, millions of Hong Kongers from 6 to 60 would be walking for kilometers together to find a Ditto, Aerodactyl, or Snorlax?
12 Aug 2016
BY Lawrence Chia
Not long ago, Hong Kong businesses were in full agreement that the keys to success were a good quality product, a low price, and excellent customer service.
1 Aug 2016
BY Vincent Leung
Innovations should be seamlessly invisible.
28 Jul 2016
BY Vincent Low
With Over-the-Top Internet-based programming having changed and adapted to TV viewing behaviour, quality-of-service is becoming the online TV industry's biggest challenge.
14 Jul 2016
BY Lawrence Chia
Effective sales is a very simple concept to describe: a company finds customers and then sells its products and services to them.
18 May 2016
BY Lawrence Chia
A recent report by admanGo focuses on some recent Hong Kong advertising spending figures.
29 Feb 2016
BY Lawrence Chia
2015 was not an easy year for retailers in Hong Kong.
27 Oct 2015
BY Lawrence Chia
The concept of integrated marketing is attractive and growing in popularity in Hong Kong – and why not?
28 Sep 2015
BY Lawrence Chia
In Hong Kong, B2B companies are by nature heavily reliant on the lifecycles and growth plans of their existing and potential clients and, of course, whether or not these clients are profitable.
10 Aug 2015
BY Lawrence Chia
Recently, Hong Kong, Malaysia, and Singapore saw the launch of a next-level tactical marketing campaign involving two of the world's fastest-growing companies.
22 Jul 2015
BY Jayne Leung
Recently, more videos are popping up on social media as people in Hong Kong increasingly turn to social platforms to discover and share the latest and greatest content, as well as be inspired by meaningful moments.
1 Jul 2015
BY Lawrence Chia
Hong Kong is a paradise for digital marketers.
8 May 2015
BY Lawrence Chia
Hong Kong is one of the world’s foremost financial capitals.
10 Apr 2015
BY Lawrence Chia
The other day, I was in a mall on Hong Kong side heading for a lunch meeting.
5 Feb 2015
BY Lawrence Chia
There is no doubt that Hong Kong is a digital city.
19 Nov 2014
BY Lawrence Chia
As one of the best places to do business in the world, Hong Kong is a paradise for buyers and sellers, producers and consumers.
15 Oct 2014
BY Lawrence Chia
Not many people would argue that Hong Kong is becoming a 'social media city' – with our social circles and business lives increasingly revolving around online engagements.
29 Jul 2014
BY Lawrence Chia
With the thrill of the FIFA World Cup 2014 now behind us, Hong Kong is getting back to work.
6 Jun 2014
BY Lawrence Chia
Hong Kong is world famous for being a ‘shoppers’ paradise’, thanks to its compact geography, easy access to shopping malls, and of course its incredible variety of goods available at different price points.
8 May 2014
BY Joshua Steimle
Each year hundreds of companies in Hong Kong redesign their websites.
5 May 2014
BY Lawrence Chia
Hong Kong's notorious rainy season is poised to begin.
2 May 2014
BY Ajit Melarkode
The Hong Kong start-up scene is booming.
21 Apr 2014
BY Calvin Wong
Over the past year, I have had the opportunity to consult Hong Kong public and private sector clients on the use of Analytics on social media and content.
25 Mar 2014
BY Charlie Pownall
Social media provides companies with a wealth of opportunities to increase visibility, improve consideration, strengthen internal communication, and accelerate innovation.
19 Dec 2013
BY Eddie Choi
A recent article by Forbes.com says, “…an incremental 241% ROI can be generated by applying data to business decision.
5 Dec 2013
BY Lawrence Chia
Recently, our aging population has been a hot topic in Hong Kong.
6 Nov 2013
BY Julien Rio
Hong Kong is a multicultural city with three major languages: Cantonese, English and Mandarin.
23 Oct 2013
BY Lawrence Chia
As a world-class city, Hong Kong plays host to an impressive number of sports and entertainment events.
10 Oct 2013
BY Erica Pompen
Fundamental shifts in technology, business and society have no doubt changed the way we make buying decisions.
8 Oct 2013
BY Oscar Salet
Hong Kong is an extremely competitive business environment in which developments come and go in a fast pace.
8 Oct 2013
BY Peter Bakker
Content marketing is about owning –not renting –your brand’s conversation with its audience.
8 Oct 2013
BY Sophia Lai
Content marketing is the strategy of developing and distributing valuable and relevant content to engage, acquire and attract target customers in order to achieve marketing and business goals.
18 Sep 2013
BY Lawrence Chia
Traditionally, the events and exhibitions industry in Hong Kong has been more focused on being business-friendly than being eco-friendly.
11 Sep 2013
BY Cisco Chung
‘Big data’ is all the craze at the moment where multinational corporations are cleverly making use of the data they have collected about consumers to pull actionable insights.
2 Aug 2013
BY Lawrence Chia
Customer loyalty is a hugely important topic for Hong Kong businesses, yet it is often overshadowed by other, more high profile issues.
21 Jun 2013
BY Brent Payne
Getting ahead in Hong Kong business used to be about who you knew.
20 Jun 2013
BY Lawrence Chia
With the Hong Kong’s summer convention and exhibition season in full swing, many executives are thinking about their company’s next big or small events.