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CO-WRITTEN / PARTNER | Staff Reporter, Hong Kong

Mercedes-Benz: Three essential points for success

Mercedes-Benz has been the leading premium car brand for several years in Hong Kong.

Mercedes-Benz is the most valuable European premium automotive brand according to the latest rankings of the “Best Global Brands 2017” report published by well-known US brand consultancy Interbrand. The brand with the three pointed star is the only European company to rank amongst the top 10 of the world’s 100 most valuable brands.

Mercedes-Benz has been the leading premium car brand for several years in Hong Kong and Macau under the leadership of President and CEO Mr. Andreas Binder who has consistently led the success of Mercedes-Benz in the southern Pearl River Delta.

On August 25th, against a glittering backdrop of the iconic Victoria Harbor and the Observation Wheel in the heart of the Central financial district, Mercedes-Benz Hong Kong unveiled the new Mercedes-Benz S-Class and the Mercedes-Maybach S-Class.

“Synonymous with luxury, the flagship S-Class features a suite of advanced innovations which enhance the safety, driving experience and pleasure.”said Binder. Through innovative intelligent systems the S-Class models are taking a more active role with Intelligent Drive being the next step in driving assistance systems. On board systems incorporate the use of information from extended range radar, low light capability cameras, and maps to assist in a more efficient, safe and comfortable journey.

“Our flagship S-Class is a manifestation of modern luxury with highest quality of materials and workmanship. The S-Class has been one of the most popular models from our model lineup for many years and it has been the benchmark in the luxury saloon category. With the advanced technology, we are confident that the S-Class we launched in August will still be the best selling luxury saloon in Hong Kong,” said Binder.

Intelligent drive at its finest
The Mercedes-Maybach S-Class exceeds the long-wheelbase S-Class Saloon by 20 cm to the benefit of the rear passengers. The passengers can also enjoy executive seats and other exclusive details such as voice amplification. In the rear, the Mercedes-Maybach S-Class is the world’s quietest production saloon car.

“An absolute highlight for me is the new ‘Magic Body Control’, which allows the car to scan the road surface and adjust the damping of each wheel ahead of any bump. The feature is really magical and represents the incredible technology and intelligence of this vehicle,” he continues.

The S-Class intelligent systems allow it to be aware of all conditions and functions and will alert, assist or intercede along the journey. Maintaining safety margins in traffic, control of road illumination, observance of speed limits, lane integrity, blind spot monitoring, and situational acceleration and braking are but a few of the S-Class models’ INTELLIGENT DRIVE capabilities.

“Mercedes-Maybach stands for the ultimate in exclusivity and individuality. The brand combines the perfection of the Mercedes-Benz S-Class with the exclusivity of Maybach. We have achieved huge success with the car and a very high share of S-Class customers choose the Mercedes-Maybach,” noted Binder. “The S-Class has been the saloon of choice for global leaders, renowned superstars, and respected forward thinkers over the years,” he added. “The flagship of the Mercedes-Benz brand has a prestigious history and has always been a technological pioneer. We anticipate demand increasing for the new S-Class as customer appreciation for Intelligent Drive grows.”

World-class features
The S-Class takes communications to a new level with the debut of Cantonese LINGUATRONIC voice control. Cantonese commands can be used to request journey data and to control comfort programs. Touch control panels located in the steering wheel allow control activation without removing hands from the steering wheel with movements similar to manipulating ones smart phone. The Communications Centre in central arm rest hosts a wireless charger, device ports and media controls. The cockpit is designed to allow instantaneous unobstructed viewing of data displays.

The Mercedes Benz S-Class experience embraces wellness through its unique first of its kind ENERGIZING comfort control programs. Interior lighting, massage, music, temperature, and air purification/fragrancing are matched to profiles that enhance the customer’s mood, relieving stress, and through this enhancing customer’s efficiency. One need not be afraid to pamper oneself. “I’m sure customers enjoy sitting in the rear seats because of the unique level of comfort and space,” said Binder.
The Mercedes-Maybach and Mercedes AMG S-Class models extend the pinnacle of spacious luxury and high performance experiences to discerning customers. At the heart of the new S-Class models are new and more powerful engines. The new S-Class celebrates this evolution by sporting a new front grill, more authoritative front air intakes and exhaust systems, and distinctive head and tail lights. Sharing from the 2017 Macau Grand Prix, Mr. Binder said “For me, the best in performance is the AMG. Its speed, acceleration, and handling are an awesome experience”.

The Mercedes-Maybach is the ultimate in exclusivity and individuality. The Mercedes-Maybach S 650 with its V12 biturbo engine accelerates from 0 to 100 km/h in 4.7 seconds, unheard of in a saloon of this class. Exclusive touches underscore the flagship positioning of the Mercedes-Maybach S-Class.
Executive seating in an extended wheel base with panoramic sunroof, privacy and solar protection system, and prestigious exterior embellishments reflect great attention to detail. Mercedes-Benz sustained success is a unique trilogy of tradition, modernity, and constant innovation. It is the DNA of the Mercedes-Benz brand. “We are progressing to total autonomous driving in Hong Kong. The new S-Class is the next step. There are still external challenges but we will succeed. It is the intelligent thing to do.” concludes Mr. Binder.

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